“We set out to three cities: Zurich, Darmstadt and Berlin and picked up their best messenger crews. We also asked some of the riders a few questions about their daily routine. Among them is Lena from Berlin, Moritz from Darmstadt and Cherry from Zurich: Since Nike’s SneakerBoot collection got introduced to the public basically at around the time in 2013, our ardently loved sneakers luckily don’t have to surrender to the cold season no more – instead they’re finally here to stay, as they keep you safe and sound through any kind of nasty weather. Over the past few seasons the Nike SneakerBoot collection is giving iconic models from their very own back catalog – particularly from Nike’s legendary basketball and running department – a winter proofed makeover that will convince even the most hardened skeptic through their comfort, water-resistant uppers, visibility through reflective elements and ability to keep your feet warm and dry, resulting in unprecedented defense in unpredictable elements. The tread soles have been designed more aggressive this season, collars have been extended and sturdy tabs on the heel tab and tongue mean they’re easier to pull on and off. Lodown puts it to the test and asked a crew of real messengers to sport the collection of the winterized sneakers and the new Nike Tech Fleece Aeroloft gear for cool-weather performance. The Nike Tech Fleece fabric continues to redefine an athletic staple while Nike Aeroloft technology bolsters warmth and enables thermoregulation, evolved icons for lightweight functionality and rugged resistance to the elements.”
Client: Nike Germany. Production: OnceBerlin. Advertorial "BUT no matter the weather" Published in Lodown Magazine.
October 27, 2016